Why do I need Google for Jobs?
Posted by Steve Riley on 25 October 2019 04:21 PM
What is Google for Jobs?
Google for Jobs launched in the UK in July 2018 and like most things Google do, it aims to change the digital landscape when it comes to searching and applying for jobs.
There’s no doubt that Google for Jobs has disrupted the recruitment marketing industry, especially as it relates to other major players in the space. During the launch, some of the biggest job board vendors such as LinkedIn, Glassdoor and ZipRecruiter were quick to jump on board, and then there were some late adopters, such as CareerBuilder, that waited until later to join Google as a partner. However, other job boards and aggregators (notably Indeed) have opted to remain independent from Google for Jobs.
Why do I need it?
Simply put, you'll get your jobs seen by more people. This is Google's move to be the job search engine of choice and they're likely to prioritise jobs coded their way over other sources. For any relevant search Google for Jobs results are likely to come up before other organic results.
When you do a job search in Google, you'll now see the blue Google for Jobs box under the Google Ads.
Click through and you will enter the Google for Jobs app where you can further filter, search and browse vacancies.
Same job, different sources?
If you also post your vacancies to job boards, Google will provide a number of ways to apply to that vacancy, rather than duplicating the vacancy.
What about PPC?
Pay per click sponsored jobs generally come up first but Google for Jobs will be next and ahead of organic
Is listing guaranteed?
Google for Jobs puts you available for that pool at the top - it doesn't guarantee a listing on that first page. Jobs are coming from all sorts of places. In practice Google want their listings to be as complete as possible and for people to use them in preference to anywhere else, so listings tend to be picked up quite quickly if they are valid and unique. Clients may have jobs listed in multiple places and that's fine. It's better for you if Google lists them from your site and directs traffic to your own website, rather than to a third party. You have the best chance of doing that with Google for Jobs.
How do I enable it?
There is a particular way (or schema) job vacancy pages need to be coded to be picked up by Google for Jobs by crawling your pages. This hidden metadata is built into the latest release of our software and present on all jobs pages. After that it’s up to Google what it does with the jobs and whether it decides to feature them (unfortunately we have no control over this but have yet to have any problems getting jobs listed).
Effort to put on my site?
Sites built and lanched since Google for Jobs arrived in the UK (July 2018) are coded for Google for Jobs. If you have an older site, get in touch to find out more.
Testing job compatibilty
There’s a useful data validation tool from Google where you can add a job URL and see if it passes the test.
There's a long list of required fields, some of which you may not wish to publish, eg location details. These fields typically show a warning when missing, rather than an error but there are some workarounds.
We supply your logo tagged in the correct format, not all job boards use it and we've had only limited success to trying to enforce it. If an old logo is picked up at some point by a job board it can persist for while as it is being cached their side, rather than using the logo from your own site.
There is some data that suggests candidates are already seeing Google For Jobs as first port of call for search, in preference to other job boards. Some of this is sector dependent, if there is a clear leader in that sector that remains first choice.
It seems likely that Google's bid to 'own the turf' for jobs will only extend further. Two possibilities foreseen that they will achive strong market dominance and may start to charge for the service. It's also possible they will make moves towards processing applications in the future, rather than simply directing traffic to client websites or job boards. Other markets they operate in (search, music, shopping) show a trend towards keeping hold of web visitors on their own pages, rather than losing them to other destinations.
Google for Jobs Posting API: an additional functionality uses an 'API' to push vacancies to Google for Jobs. This is on our product roadmap and will provide more ‘real time’ control (post, edit, delete vacancies).